Customer Profile

Enrollment Fee: $950
To enroll in the program, you will first need to create a free account.

Explore the intricacies of customer profiling within the senior housing sector with our comprehensive Customer Profile course. Led by Severine Petras and Lauren Wilson, candidates will delve into the multifaceted nature of resident journeys, family dynamics, and employee engagement crucial for fostering a positive community experience. Through a blend of online videos, modules, and interactive activities, candidates will gain invaluable insights into understanding diverse resident paths, the pivotal role of families, and the significance of employee satisfaction in senior housing operations.

Learning Objectives:

  • Understand the diverse paths residents take when entering different housing types within the senior living continuum.

  • Develop a comprehensive understanding of the integral role families play in the resident journey and decision-making process.

  • Apply knowledge of employee engagement strategies to enhance resident care and community culture.

 

Instructors:
  • Severine (Sevy) Petras, Lead Instructor
    CEO and Co-founder, Priority Life Care
  • Lauren Wilson, Lead Instructor
    Chief Revenue Officer, PalCare
  • Traci Bild
    Founder & Chief Visionary Officer, Bild & Co
  • Traci Taylor-Roberts
    President/Owner, Sodalis Senior Living
  • Lori Alford
    Co-founder, Avanti Senior Living
  • Sarah Dirks
    EVP of Business Development, Pinnacle Quality Insight
  • Lynne Katzmann
    President and CEO, Juniper Communities
  • Colleen H. Blumenthal
    Chief Operating Officer, HealthTrust
  • Doris-Ellie Sullivan
    President, Retirement Unlimited, Inc (RUI)
  • Erin Hennessey
    CEO, Health Dimensions Group
  • Tennille Boyer
    Co-Founder, Snagajob
  • Katrina Resch
    Executive Assistant to Sevy Petras, Priority Life Care
  • Jill Record
    Senior Director of Brand Management, Priority Life Care
  • Sheri Rose
    CEO and Co-Founder, Thrive Center