In this course, candidates will explore the growing field of active adult housing, an expanding segment within the senior housing continuum. Led by Mitch Brown, Principal Consultant at Senior Housing Consulting (SHC), the course will offer valuable insights into the evolving landscape of active adult communities.

Designed for individuals new to the sector or transitioning from related fields, Active Adult Housing covers best practices, case studies, and lessons learned. Candidates will examine resident profiles, project success factors, financing criteria, marketing strategies, resident engagement techniques, and emerging trends. The course highlights the diverse approaches in the market rate, active adult rental housing sector, focusing on innovation and career development opportunities within the industry.

Learning Objectives:

• Understand the evolving definition and characteristics of the active adult housing segment.
• Develop project planning, marketing, leasing, and resident engagement skills specific to active adult communities.
• Apply knowledge of industry best practices and emerging trends to enhance project success and professional growth.