Market Analysis
This Course is Only Offered as Part of the Certificate Program
The senior housing and care industry currently serves over three million residents in a rapidly growing demographic. The majority of residents in senior housing and care properties are over 80 years old, less than 15% of that demographic.
What you will learn:
- Market area, digging into drive times, natural boundaries, census geography information and market data
- Demand, supply, and competition, including demographic trends that are unique to both the resident and the adult-child, as well as existing and future supply
- Indirect competition, in the form of both home and community-based services
- Penetration rates, absorption, and occupancy, learning about capture rates and penetration rates, projecting absorption, and understanding stabilized occupancy trends in various markets
- Labor market challenges, both nationally and regionally, and the impacts these challenges have on the industry
- Emerging trends and innovation and the potential effects of market analysis.
Instructors:
- Kevin McMeen, Lead Instructor
Co-founder of MidCap Financial - Andrew Lavinder
Financial Managing Director, Real Estate, MidCap Financial - Charles Turner
CEO, KARE - Lory Brin
Managing Director, Head of Healthcare Real Estate, MidCap Financial
